CRM stands for Customer Relationship Management. It consists of software and services, and is a new way of thinking about every aspect of customer relationships.
CRM typically involves centralizing all customer data and automating much of the tedious work in managing sales, marketing, and customer service.
Recently, CRM has also come to include a new type of business intelligence software analytics providing managers with a real-time snapshot of their sales, marketing, and service efforts. Armed with this data, management can determine if their business is on track to meet goals.
Our CRM system enables Darton’s staff to conduct product development, order placement and order tracking functions seamlessly through electronic data & document interchange with customers. Customers are issued a log-on pass code and through any web browser they are able to view the latest updated information pertaining to their orders.